How the "That Girl" Trend Is Evolving in 2025 — Wellness, Routines & Style for Women 18–34

Practical routines, capsule wardrobes, and the wellness-first lifestyle reshaping the That Girl movement this year.

Overview

In 2025 the "That Girl" trend centers on consistent routines, intentional self-care, and a polished everyday aesthetic favored by women 18–34. This article explains how the trend evolved, lists routines and style staples, gives content prompts, and includes an expanded FAQ with JSON-LD schema for search engines and rich results.

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Introduction

The That Girl trend is a wellness-forward, routine-driven aesthetic that swept social platforms and has matured in 2025. It appeals to U.S. women aged 18–34 who want an attainable daily structure: efficient morning rituals, capsule outfit choices, and easy-to-follow wellness habits. This is part of our wider coverage of 2025 fashion & beauty trends for women 18–34 — clean girl, indie sleaze, accessible luxury & wellness, with That Girl acting as the lifestyle backbone for many creators and brands.

Core Elements of That Girl 2025

• Consistent routines: a repeatable morning and evening sequence (hydration, skin, movement, planning).
• Capsule wardrobe: 10–15 versatile pieces that photograph well and mix easily.
• Wellness rituals: short workouts, mindful breaks, and simple meal prep.
• Intentional content: easily repeatable Reels and micro-videos (15–30s) highlighting routine steps.

Sample That Girl Morning Routine (15–30 minutes)

1. Hydrate: lemon water or plain water (1–2 minutes).
2. Skin: gentle cleanse, serum, SPF (3–5 minutes).
3. Movement: 10-minute stretch or light Pilates (10 minutes).
4. Plan: 5-minute planner check — top 3 priorities.
5. Outfit: capsule pick + quick hair style (3–5 minutes).

Capsule Wardrobe & Beauty Staples

That Girl outfits are camera-ready and practical. Key pieces include:

• Neutral blazers, white tees, straight-leg jeans
• Simple sneakers, ballet flats
• Minimal jewelry (slim chain, small hoops)
• Sheer base makeup, natural brows, tinted lip balm

Content & Creator Ideas

• 15s Reel: “My 5-minute morning routine” (fast cuts, captions).
• Carousel: Capsule outfit combos — 5 looks from 10 pieces.
• Before/after: Minimal skincare routine — skin then glow.
• Prompt pack: That Girl photo briefs for AI images (see prompts below).

5 Copy-Ready Image Prompts (That Girl)

Prompt 1: Morning routine portrait: young woman with neutral outfit holding a smoothie, planner on table, soft morning window light, candid editorial, photorealistic 8K.

Prompt 2: Capsule wardrobe flat-lay: white tee, beige blazer, straight-leg jeans, ballet flats, jewelry, clean background, studio editorial shot.

Prompt 3: 15s Reel frame: quick self-care steps — water, serum, stretch, coffee — motion blur, warm tone, cinematic.

Prompt 4: Desk scene: planner open, coffee, laptop, minimal accessories, soft sunlight stripe, productivity vibe, photorealistic.

Prompt 5: Evening wind-down: candle, notebook, cozy knit, soft lamplight, lifestyle editorial, high detail.

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FAQ — That Girl Trend (expanded)

What is the That Girl trend?

That Girl is a lifestyle and aesthetic centered on small, repeatable routines, intentional clothing choices, and wellness-focused habits that photograph well on social media.

Is That Girl the same as Clean Girl?

They overlap: both value minimalism and polished looks, but That Girl emphasizes routine and productivity habits (planner, workouts), while Clean Girl focuses more on beauty minimalism and polished presentation.

How long does the morning routine take?

Typically 15–30 minutes; the concept is consistency and repeatability over complexity.

What clothing items are essential?

Neutral tees, a tailored blazer, straight-leg jeans, simple sneakers or ballet flats, and a small structured bag are core pieces.

Are That Girl routines expensive?

No—most routines use accessible, affordable products and emphasize consistency rather than costly items.

Can men follow That Girl routines?

Yes—many aspects (hydration, planning, movement) are universal and adaptable across genders.

How to create That Girl content quickly?

Use 15–30s reels, simple before/after formats, and caption each step clearly. Reuse the same template for multiple days.

Does That Girl require strict lifestyles?

No—the trend encourages realistic, repeatable habits rather than perfection; adapt routines to your schedule.

Where are That Girl communities strongest?

Major metro wellness hubs like Los Angeles, New York, and parts of Florida and California have visible communities online, but the trend is widespread.

How to monetize That Girl content?

Create downloadable checklists, affiliate product lists, prompt packs (image prompts), or subscription-based mini-guides and link them via WhatsApp community or storefront pages.

What hashtags work best?

#ThatGirl, #MorningRoutine, #CapsuleWardrobe, #Women1834, #RoutineReset, #Promptog

Are there risks with promoting routines?

Avoid prescriptive wellness claims; emphasize personal adaptation and consult professionals for medical advice when necessary.

How often should content be posted?

3–5 short posts per week (reels + carousel) to build momentum and community trust.

How to balance That Girl with other aesthetics?

Mix elements: a That Girl morning routine + a Clean Girl outfit, or add indie sleaze pieces for contrast on nights out.

Can That Girl be inclusive of different body types & budgets?

Yes—the best versions are adaptable to all budgets and body types; encourage swaps and affordable alternatives.

Published: August 18, 2025 — part of our series on 2025 fashion & beauty trends for women 18–34 — clean girl, indie sleaze, accessible luxury & wellness.